So you would think the most important skill in doing a graphic tee line is the ability to design or the ability to have designers to design for you right? That’s how most of the lines I come across do it. The artist is the president and the main person running the business.
But if you suck at designing but still want to make it famous and have a line that come out with designs that match Rocca Wear, Marc Ecko, Timberland, and the likes. What do you do then? You hire the agency that do their design! I got a call from one, Four Front, check out their site www.IntricateConcepts.com. The salesperson told me she came by our booth in Miami’s Traffic show. What?!? I don’t remember her, she probably got my name from the program guide.
Basically they do designs for quite a bit of top companies such as Timberland, Fila, DKNY, Marc Ecko, and many more. Their designs are very trendy. These are the things that I see in Las Vegas MAGIC week. All I can imagine is a room full of people sitting stamping design after design, moving this a bit and that a bit. Make a couple of copies, change font style and the text, sell a copy to Timberlind and sell one to Marc Ecko. The price aren’t too bad, $400 USD for a design.
This works for the big brands. A consumer sees 6 or 7 horrific designs then he see one good one, he buys that and thinks the brand is cool and buy more. They do more advertising and he goes back to their crap and buy more and they make money. No real design philosophy or concept is needed, buy whole bunch of crap designs that follow the latest trend forecast they paid hundred of thousands for and hope one or two is a hit with someone. If not then put the stuff on sale and still make money. The brand continues strong and they make money. Great formula, no design skills or designs needed!
!
Twitter
Facebook