Style

Alexander Wang Takeover at Jonathan + Olivia


Morning rain did little to keep eager fashion fans away from the one-day Alexander Wang Takeover pop-up shop at Toronto boutique, Jonathan + Olivia. While the event was open to the public from 11 am to 8 pm,  an exclusive group of press invitees got a first look at the much-anticipated Alexander Wang collections 1 hour prior.

The full-store takeover included pieces from the following Alexander Wang collections:

  • Spring/Summer (Resort) 2015 runway
  • Spring/Summer 2015 T by Alexander Wang
  • Pre-Fall and Fall/Winter 2015 lines
  • The newly launched Denim x Alexander Wang line

Alexander Wang puts his trademark stamp of streamlined athleticism meets urban chic, peppered with lightweight and closely packed textures, surprising colour and structural accents and bold graphical treatments. The pieces are at once risky and wearable, pushing the wearer’s style fit-ness to the limit.

Alexander Wang is known the world over not only for his fantastic fashion creations, but also for having some of the most innovative pop-up shop events. Key components of the Jonathan + Olivia takeover include the Alexander Wang trademark “barcode” graphic on the outside windows, a projected video of the featured Alexander Wang runway collections, the “sneakerhead” shoe box accessories display, and the “living mannequins” (live models) each donning a look from the collections.

It will be great to see what’s next from this talented designer.

* Disclaimer: No models depicted in photos at the request of the event organizers. No models were harmed in the execution of this event. There may have been a customer squabble or two, but that’s because quantities were limited and Alexander Wang’s stuff is undeniably fabulous.


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