Style

#PinchMe – It’s Ted Baker SS15 Launch!


Ted Baker‘s dreamy and elegant SS15 collection makes a stunning debut by the light of the crystalline surroundings of the Conservatory of Toronto’s renowned Casa Loma. Indeed, the exclusive media showing – organized by Toronto-based PR company Faulhaber – gave the London design house it’s royal dues.

Pinch me? No, lucky invitees were not dreaming. A trail of scattered flowers and colourful lookbook photographs led the way to the beautiful conservatory, where an elegant take on a city’sbustling metropolitan cocktail hour was set. Those in attendance were treated to wine and champagne and h’ors douvres as a string quartet set their strings singing to a selection of current Top 40s chart hits. As an added touch, the quartet wore a selection of pieces from the featured collection.

Baker’s trademark play on opposing design elements is not lost in this collection, but instead manifests itself in new and often surprising ways.

Key elements:

  • Extremely desaturated, near-sublime “paint pot” pastels and bold, electric mod colour palettes vs. black, crisp white and silver
  • Modern neoprene vs. knits and tweeds
  • Light and structured party pieces vs. heavy outwear
  • Prints featured oversized painterly florals vs. black and white architectural photography, and mirrored treatments to graphical art deco visuals vs. kaliedoscopic colour photography

As if the royal treatment weren’t enough, guests were presented with lovely parting gifts. Included with the lookbook was an exclusively designed “launch box” which contained a limited edition Ted Baker scented candle and a tin of Ted’s tea.

As the royal launch of the Ted Baker SS15 drew to a close, it’s clear that the pieces are fit for style kings and queens and the fashionable in-betweens.

To shop the collection or to find out more about Ted Baker, please visit www.tedbaker.com.


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