The notion of pairing sports and fashion has always been regarded as an oxymoron, up until now. In an effort to promote national pride and the Canadian Basketball Foundation, a series of limited edition shirts under Canada Basketball’s new CB Authentic label were created by Jing Liu of JUZD.

The advertising campaign, directed by eMCee, was recently shot and features the shirts in black and white and other cool effects, along with interviews with Canada’s athletes, such as Alisha Tatham and Kevin Pangos. Check out the videos below:

The JUZD team last updated you on the Canada Basketball shirts with the down-lo on the new line, as well as a friends and family offer. Last week, The Score caught up with several representatives of Canada Basketball, including designer Jing Liu, to get their thoughts on the shirts. Check it out!

I finally checked out the Bay on Queen Street yesterday. Haven’t been in this place for maybe a decade? Wow, that’s a long time!

I remember when I was a kid and crossing that Eaton Centre tunnel to enter the bay and go through all the cool stuff I can’t afford. I remember going there 5-6 times just to buy a pair of Hush Puppies.

Always I was finally there again, was told they are trying to move upscale. They picked up some high end brands like Desigual, great detailing! Other stuff was pretty much expected.

What caught my attention was the Canadian Olympic collection from HBC. From the commercials I thought the design of the shirts were kind of neat but thought that the collection wouldn’t be good, you know, it is the Bay after all. Their reputation for picking up good brands aren’t that good. And their reputation for design is non existent. But have to say I really like the collection, well half of it anyways. I was surprised that they did all these pieces without “Canada” or “Olympics” splattered all over it. I mean I’m sure they paid quite a penny for the rights. But they have these nice parkas with just a tiny patch on it.
As well they got these nice classic knitted sweaters as well as flannel shirts. From the look of it it doesn’t have anything to do with the Olympics then you realize that these are classic Candiana designs. Kudos to them.


But of course they have to have these stupid tees with Canuk all over it. Unlike the other items I will not be linking to it because you shouldn’t be buying it!!
Want more Canada stuff in time for the Olympics? Check out the Canada Basketball shirts I designed. Proceeds goes to our athletes.

As promised, we have the friends and family coupon to offer to you – our dear reader. This offer allows you to save 10% off your preorder purchase. And in the spirit of giving, please note that 10% of proceeds from each shirt purchase will benefit the Canadian Basketball Foundation – a registered charitable organization seeking to grow all aspects of the game.

And remember: the designs are only limited to 75 per shirt, so get hurry and get yours now!

It’s about time that the awesome wicking fabric, otherwise known as bamboo, be brought to the world of sports. JUZD’s Jing Liu with Toronto designer Terence Chung recently designed a collection of limited edition graphic tees (125 per style) for the CB (Canada Basketball) Authentic label. The series, consisting of five shirts, pays homage to the traditions and milestones of Canada Basketball, which was established in 1923.

The shirts themselves each have a distinctive look and feel with the use of several design treatments, such as flocking and plastisol. In addition to such, each shirt is given a creative name: CB Club, Game Night, The Kid, Seven, and Olympic, which features a reproduction of the maple leaf from the 1936 Berlin Olympics where Canada won a silver medal.

These shirts will be available starting from November 20 at three locations: Centre Sports at the Air Canada Centre, The Sport Gallery, and the CB website (http://shop.basketball.ca). However, to share with our readers, we will be sharing a friends and family discount, which will allow you to save 10% on your preorder.

So stay tuned!

Seven

Olympics

Game Night

CB Club

Sold Exclusively at:
Canada Basketball – http://www.Basketball.ca

The Sport Gallery – http://www.TheSportGallery.com
Toronto Distillery
55 Mill St., Building 32, Suite 103
Toronto, ON, M5A 3C4
(416) 861-8514

Centre Sports – http://www.TheAirCanadaCentre.com
Air Canada Centre
40 Bay St
Toronto, ON M5J 2X2
(416) 815-5500