I’ve never been a sneakerhead. When all my friends were in school collecting sneakers I was collecting baseball cards. I guess it was the wrong move. The only kicks I really like are Pumas and never really understood high end designers like Prada and D&G. But when I cam across HeyDay in Las Vegas last August I was an instant fan. Tried to get the designer Darin to sell me the sample but he said “No, you’ll have to wait, this is coming out in Spring”. I was referring to the purple blue Cobra skin mid top sneaker which was their showcase piece.

There is something classy and sleek about these babies. The are not over the top like D&G‘s and Prada’s kicks and yet they are not for the runner that wears Nike and they are not for the skaters that wear Converse Chuck Taylor’s. They are for the new breed of fashion forward people…like me. It’s spring time and the collection is out, I’ll give a shout to Darin and see if he can send me a pair, too bad they aren’t available in Canada.

To many denim aficionados, raw denim is considered an art form. Raw denim is essentially a pair of jeans in its natural state, protected from the intervention of human hands. It is a reflection of the wearer’s body and possesses the unique ability to tell the story the denim has imprinted through the test of time.

Jing Liu has embarked on a journey with his Naked and Famous denim for the last 18 months, which coincidentally is roughly the same time Juzd has been around. One could argue these jeans has chronicled the journey Juzd has taken.

Below you will find the video documentary to how to wash your jeans the proper way while minimizing the loss of indigo. Washing raw denim allows you to remove the dirt, grime, sweat, and stains that have accumulated which will preserve the life of the denim.

Part 1

Part 2

Washing Instructions:

1. Fill tub with lukewarm water.
2. Add a small amount of laundry detergent. I recommend Woolite Dark for minimizing indigo loss.
3. Place jeans into bath tub turned inside out if you prefer. Move around in water to loosen up any dirt and grime.
4. Rinse jeans with clean water until soap is gone.
5. Hang to air dry.

Before The Wash

After The Wash