Looks like Veronika London isn’t our only movie star on the rise – product model Jonathan Steen has been in Guelph working on a zombie endeavor that is set to premier this coming April in Toronto. Produced by Color Red Productions, the zombie film Dead Genesis sets itself in a future where many cities and states have been abandoned and left to die off. However, several self-sufficient hunting groups have been established to take on the threat in a war aptly referred to as the “War on Dead.” Jillian Hurst, a former news writer and amateur documentarian, has set out to make a pro-war propaganda film to support the “W.O.D.” She joins up with a pack of renegade hunters known infamously to North America as “the deadheads,” which includes Steen’s role as Felix. The moral dynamics and hardships of fighting in a war against the undead are told from several different perspectives.
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Also, be sure to watch the trailer at the bottom of this post.
The JUZD team is taking the day to give you the scoop on another one of our product models, Jonathan Steen. While Veronika seems to be hitting the big screen with her movies, Jonathan’s latest commercial has been getting loads of interest from television networks. Why? Because the advertisement is featuring a dating service – for gay men.
The Toronto based company, ManCrunch.com, has been trying to buy airtime for its advertisment during the Superbowl, but it has been told that it’s not appropriate. In the letter of rejection that CBS wrote, it states “At CBS, our standards and practices process continues to adhere to a process that ensures all ads — on all sides of an issue — are appropriate for air. We will continue to consider responsibly produced ads from all groups for the few remaining spots in Super Bowl XLIV.”
Excuse me? Has CBS not been paying attention to choose what it will air this year? Aside from the usual large breasts dangling out of skimpy bathing suits, flashy dancers, and men and women making more than just goo-goo eyes at one another, CBS has also chosen to air a commercial far more controversial: college football player Tim Tebow’s stance against abortion. While the argument about being pro-life or not is still up in the air for debate among many, you’d think that we have moved beyond the issue of man and man together. After all, the US is finally going forward and acknowledging (okay, some states) same-sex marriage. That’s a far bolder step already taken in accepting differences; let alone the many celebrity couples that are in the media.
We are not going to declare CBS to be anti-gay, because that would be a step too far. But we are going to say this: there is a certain irony in not airing a commercial that promotes a gay dating service and in having millions of viewers watching dozens of men in spandex collide into one another. If you are willing to air an advertisement on a topic that is far more sensitive than homosexuality, there lies no sense in rejecting a humorous advertisement.
Watch the ManCrunch.com advertisement below and tell us if it really that much of a big deal not to air.
Ever wonder what it’s like to be a photoshoot? Well have your curiosity quenched as JUZD’s lead designer, Jing Liu, takes you behind the scenes of the fall/winter product photoshoot with filming courtesy of our friends at The Biz Media. With the mic in hand, Jing also gets opinions from others working on the shoot. Check out the video below:
Ever wonder how a JUZD tee moved? Think about it: you’ve only ever seen it in still-photos and in promos for not longer than 30 seconds at a time. Check out this Canadian short film by Jonathan Dowds-Hott and Daniel Lee where Jonathan Steen is featured wearing the JUZD Tech Tee – one of our best sellers.
When you go traveling abroad and ask the locals what they think of Canadians, the answer is always the same: nice and friendly. So it comes as no surprise that when actress Veronika London (who is also our fabulous product model) was cast and started filming HBO’s “Lingerie,” she decided to share her love for JUZD with the rest of the cast by dressing them up in a couple of our tees!
Aside from being featured on the the TV series “Lingerie” as the hot model Cindy, Veronika definitely is sure to keep herself busy as she is currently taking on three independent film projects: “How to Cook Like a Pornstar,” “Reckless Measures,” and “Acid Heads.” All three of these films are slated to be released in 2010. But what else does Veronika have in store for 2010? Well, since she was such a delight for our Spring Summer 2009 line, it was obvious that she should be our product model again for the Spring Summer 2010 collection!
When Veronika shared those JUZD tees with the “Lingerie” cast, it caught the eye of Jonathan Steen, who plays the cool and charismatic character “Russ.” He too will be featured as a product model for the Spring Summer 2010 collection!
Jonathan, born in Tokyo Japan, says that his dedicated work ethic stems from his acceptance of the Japanese culture. This adopted outlook is also apparent in his commitment to his physique and to the goals of his exclusive personal training clients. He also demonstrates an easygoing, spiritual side, which can be seen through his adaptations on screen and in photo shoots . Like Veronika, Jonathan is also busy and is currently working on two independent feature films: “Dead Genesis” and “BWAS.”
When asked of his experience shooting “Lingerie” Jonathan had this to say:
“What a surreal experience! I had an awesome time working with the cast and crew while learning the on-screen dynamic. Walking into my first audition I had no expectations of being casted, even for a walk on role. Scoring a lead role was something I never thought imaginable.”
So be sure to check out this awesome duo in the JUZD Spring Summer 2010 collection!
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