Posted on 06 September 2008 by admin
The JUZD booth was on the edge of the eco section in POOL Tradeshow. This was our first clothing tradeshow and I was very excited. I’ve done two shows and each was disappointing but the cost for this one was a lot more so I anticipated the results to be a lot better. I got a booth for my friend Cristofer Carrado right beside mine.
It was our first show together and we got a bad location. All the way near the back. Very little traffic, we were in a pond with little fishes. All the tees sell for $20-$30 retail. It wasn’t right for us. To make it worst, POOL was known for it’s eco section but this year MAGIC had it’s own eco section and stole a lot of the bigger eco brands. The people that did drop by were very impressed and we made a few good contacts and got a couple of leads. Stay tuned to find out what happens.
We did have a good time and met some interesting people. Couple of interesting brands I checked out was
Pnatrul. This brand is by musician
Peter A Witting, which pimped out his booth with his drum set. He tells me that he get musicians he travels with to wear his gear, including Tommy Lee.
Right across from us were
Forrest + Fauna, a brother sister duo. They spent the most time setting up their booth of all the lines at Pool. It took them two months to make and several hours to put up and take down. Painted, cut, diagramed, each piece of reclaimed wood. It felt like a nice personal shack in there, it even comes with a mini fridge…filled with beer. And they also produced their own eco paint. That’s cool.
For any designers that are looking to do a show, they can check out Thread Show. Their concept is pretty cool; they’ll rent you half of the space for half of the price. Instead of $4000 for Pool, you’ll pay only $2000 and get your stuff in. But the section is smaller than a regular booth.
Free shirts and live screen printing from Alternative Apparel. Pick your size and the screen you want and it’s done. I got this last time I was at the show. The shirt feels amazing, very light weight and fits good but after a few washed it looks crusty.
Tag bag lady! These bags are made from license plates from Africa. Buy a bag change a village. The company making the bags employs local African workers so you’ll be directly helping them with each purchase.
Hard working Yvonne!
Posted on 31 August 2008 by admin
August 25
th to August 28
th was the MAGIC week in Las Vegas for 2008, North America’s biggest fashion tradeshow. This year
JUZD Bamboo showcased it’s wears at the Pool show. When I first started I tried finding the clear difference between the shows but I was unsuccessful.
From my experience I can tell you the clear cut differences between each show.
MAGIC – The biggest show of them all, held at the Las Vegas Convention Center. Most of the major brands are here. The average size of the booths are at least 800 square feet. This show covers everything from sportswear to formal wear to big label streetwear and even an outsourcing section. If you are a small player don’t even think about it. You’ll be overshadow by all the oversize booths. Retail tees from $20-$70. Mainly the lower and mid range.
POOL – This is for new brands and brands tailor to the Threadless type of customers. The younger crowd who like clever graphics and saying on tees. A lot of the shirts are Blanks from American Apparel with prints over it. Each design and concept is different from another. In addition these brands don’t have their name or logo on it. I see all of these brands as commodities because of that. I don’t understand why buyers would choose one over another.
There were also big brands that chase after this market, brands such as TokiDoki and Alternative Apparel which once again was the major sponsor for POOL. Retail tees from $20-$40.
PROJECT – Project which takes place at Sands Expo has the high end streetwear. Aim at the contemporary market this is where most of the brands are found. And this show is happening. Most of the people I know are in this show and they tell me that it was crazy. The first day they didn’t even had time to have lunch. They were busy taking orders left and right. This is a major contrast to the floor at POOL, especially where we were at, it was like a ghost town. Retail tees from $40-over $150.
SLATE – This year MAGIC had a new section to compete with PROJECT. It’s called SLATE. This is where the higher brands are. This was created to compete with PROJECT I would guess but all of the shows are owned by the same company. The layout is strikingly similar to PROJECT with individual booths section off. Large company branding is not allow so each booth is similar to the next. However the brands here are gangster urban brands. Not the premium streetwear of PROJECT. Retail tees are from $40-$70.
Eco sections – POOL was known for their eco section until now. JUZD was in the POOL’s eco section and the traffic was dead. This year MAGIC started their own eco section and all the big and even the smaller ones showcased there. They had live performances of hippie music which made the place sound like a funeral than a lively clothing show.
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