To many denim aficionados, raw denim is considered an art form. Raw denim is essentially jeans in its natural state, protected from the intervention of mankind. As such, it is a reflection of the wearer’s body and possesses the unique ability to tell the story the denim has imprinted over the course of time.

Sharky Liu has embarked on a journey with his Naked and Famous denim for the last 18 months, which coincidentally enough is roughly the same time Juzd was created. One could argue the very same pair of jeans he has worn every single day has chronicled the journey Juzd has taken.