The notion of pairing sports and fashion has always been regarded as an oxymoron, up until now. In an effort to promote national pride and the Canadian Basketball Foundation, a series of limited edition shirts under Canada Basketball’s new CB Authentic label were created by Jing Liu of JUZD.

The advertising campaign, directed by eMCee, was recently shot and features the shirts in black and white and other cool effects, along with interviews with Canada’s athletes, such as Alisha Tatham and Kevin Pangos. Check out the videos below: