Last week, Diesel paid its tribute to summer by hosting one of the largest parties in New York City down by the South Street Seaport. But first, Diesel got a little intimate with some of the guests by hosting a pre-party at the Diesel Denim Gallery in NYC’s trendy SoHo neighborhood. Hot tracks spun while guests partied and “got stupid” with temporary tattoos and Diesel Dollars in hand. The real party followed the day after in which guests of all ages spent the Saturday afternoon listening to live music (from the likes of Maluca, Max Glazer & Friends, and PO PO, to name a few) munching on great snacks, and just simply enjoying the company of one another.

Catch some of the pictures below, courtesy of http://www.sheenabeaston.com/