Hi, my name is Luisa and I’m working with Jing and JUZD as part of my co-op program at school. This opportunity has broadened my knowledge of fashion and the fashion world. I was just looking around for other cool brands; I came across 3 interesting companies. The first one is MERC London; you may know them for their trademark Target. MERC London obviously came out of London, England and their style has been recognized for over 40 years. I like MERC because of their simple yet lasting designs; cool colours and tailored approach. I think MERC is definitely a label to look out for in Toronto.

Another brand I think is really cool is Jack and Jones from Sweden. Their super hip denim wear perfectly complements their awesome t-shirts and vice versa. All the clothes look really comfortable but not comfortable like lounging clothes. These shirts and pants are great for going out; the shirts bright and eye-catching and the pants are fitted and have awesome washes. I wouldn’t mind showing up at a party looking like this!

I’m glad I found this brand from London as well. Firetrap has a really chic look to it, everything is tailored with an edge to it. Firetrap belongs to a whole line of underground labels catering to the unconventional youth of London. Their super edgy designs caught my eye and their collections are dark. These jackets are really cool and I’d be pretty happy if I found some of their items in Toronto.