Here are pictures of models from the CHIC2008 clothing show (China International Clothing & Accessories Fair) in Beijing. Very innovative use of models. The above is half of the 20 models for this showcase. Below shows the other half. 20 sexy woman on stage at once, how can you go wrong.

This was a very interesting show. The walkway is a semi circle that wraps around the audience. Good mix of kids and adults. This brand doesn’t even have an English name which is rare.

The following are pictures from a brand called “Style Hong Kong”. Very creative name eh.

As there is a archetype of the Western cover model, (blond, blue eyes, big smile, curvy body) there’s also an archetypical Chinese model. It is skinny, gentle, soft, dark eyes, with youthful soft make-up and a small smile. I see this on magazine covers everywhere in China. Just like in the West I can’t really tell the cover models apart here either.

The models walked in zig zag patterns so everyone can see. Also smart use of badges that have the name of the item. This will help people place orders by reviewing their photographs.

Guys model too. Maybe they aren’t too popular or maybe it’s me selective photographing.

A kids brand called SSXY. Is it me or does this feel wrong?!?

These kids are so cute. They have been trained so well too. Very professional.

This last brand is my favourite use of models. There is a scene of six or seven models. They are all still. Then once every minute or so one of the models gets up and walks around showcasing their outfit. Then the model goes back to the original still position while in a little while another model gets up. I like this because it tells a story and the movement creates drama and interest. With only one model it guides your attention.