The in between of high and low fashion – Contemporary fashion
I was browsing through the Winter 2008 issue of FASHION when I came across a really interesting article on current trends of the fashion landscape and the movement of designer labels and Contemporary Fashion. Johanna Lenader puts it best when she describes contemporary labels as â€œbrands that exist in the realm between H&M and Pradaâ€ (style and price) where an H&M shirt is $30 and a Prada shirt is $400.
Contemporary would be â€œthe industry term for fashionable yet affordable new designer labelsâ€. Which got me thinkingâ€¦ that is SO TRUE. Think the â€œMidwayâ€ designers like Arthur Mendonca, TIBI, Pink Tartan, Club Monaco, all which are fashionably chic and not overly expensive (by overly expensive I mean $15 000 for a evening cocktail dress) â€¦ which got me really thinkingâ€¦ and JUZD!
Although I wouldnâ€™t say the JUZD collections are high fashion or couture inspired, we are definitely a combination of that which is inspired by high and low labels. The JUZD teeâ€™s and hoodies are basics but made with bamboo fabric (high quality & eco-friendly).
With the designs being organically aggressive, the fabric unbelievably comfortable, the style and fit practical, JUZD is fashion forward and appeals to everyone. Could this be? JUZD has found a place in between the black and white fashion landscape as green and contemporary fashion.
Sharky founded DentistFind.com, a marketing system to help dental clinics increase patient flow consistently and at a lower cost. You can find his latest business tips on his business blog Business Tool Reviews. While not working on your online sites he is creating art for the clothing line Juzd streetwear.