At 10:30 on a saturday, while others were getting over hangovers or meeting for an early brunch, four dedicated members of the JUZD team headed over to Gotstyle to do a product knowledge session. The store was impeccably merchandised with beautiful displays, located on trendy King West, almost right across the street from the Brant House. After some refreshments, the four of us and three sales associates settled down to business. Jing began by explaining the fabric, the benefits of the bamboo fiber, and how fourth generation bamboo is currently exclusive to us in North America. We went through the washability & durability of the fabric, as well as the sustainability of the print. Together with Yvonne, he took the associates through the design concepts, the gorilla legend of 1898 & the type of customer we target. As JUZD is only sold at Got Style, Holts & Green is Black, they are currently one of the only physical retailers to carry the line. The sales associates seemed very enthusiastic about the line, the edginess and eco-friendliness of the product, and even hinted at the possibility of carrying our woman’s line as well! With the beautiful JUZD packaging, it would be perfect for the boyfriend or husband to grab a matching shirt for their girlfriend of wife. Perfect for birthdays or the holiday season coming up. All in all, it was great to be able to share the information we have lived and breathed for months on end, with those we have trusted to pass it on to the most important people of all: our customers.